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FRESH Insights

Science knows a great deal about health, and almost none of it reaches the person making an actual decision in a form they can use. FRESH is an attempt at the missing piece.

The essays below are the argument in public. What we’re doing is why, and the resources are the tools, data, and papers to check it against. We are not alone in this: the landscape maps 146 organizations working somewhere between a research idea and a person deciding what to do.

Health Gap series 2 parts
Part 1
May 18, 2026·21 min
Health GapFramework

We Measure Sickness, We Mean Health

The health gap is the most consequential thing nutrition, medicine, and wellness have never agreed how to measure. Naming it is overdue.

Part 2
Aug 1, 2026·36 min
EvidenceDecisionHealth GapFramework

We Measure Harm, We Mean Benefit

Medicine says stop all the time — wherever a validated surrogate lets it. Follow that boundary outward and you reach everyone it does not cover.

Jul 30, 2026·19 min
Meta-NPSCompositionCarb QualityFood Data

The Label Can't Tell You

No one measurement says whether a food is healthy, and no one expert does either. Integrate the measurements, run all the experts, report the disagreement.

Meta-NPS series 3 parts
In collaboration with
IAFNS — Institute for the Advancement of Food and Nutrition SciencesNORC at the University of Chicago
Part 1
Jun 23, 2026·14 min
Meta-NPSCarb Quality

Same Bread, Five Verdicts

Five expert systems score one loaf of whole-wheat bread five different ways, and how we turn that disagreement into a measurement.

Part 2
Jun 25, 2026·10 min
Meta-NPSHealthfulness MapCarb Quality

The Disagreement Has a Shape

Run five expert systems across the whole carbohydrate supply and most foods agree. The contested ones pile up in one aisle, worst where America eats most.

Part 3
Jun 27, 2026·9 min
Meta-NPSConsumer-Expert MisalignmentCarb Quality

The Carb Education Gap

Consumers rarely read a carb food the way the experts do, and almost always read it as worse. Food by food, a map of where the message has to work.

Jun 18, 2026·12 min
Usual-IntakeEquitySurveys

If It's Not the Price of Fruit, What Is It?

U.S. fruit adherence collapses with age, not income, and the single national number hides both.

Companion notes
Jun 18, 2026·9 min
Usual-IntakeMethodsEquity

Notes & Robustness: If It's Not the Price of Fruit

What we checked behind the main essay: interesting, but not determinative.

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Ask about a claim in this piece. Answers come only from a curated corpus of method and review papers — each one cites the passage it came from, and says so when the corpus cannot answer.

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    FRESH — Food Recommendations for Equitable, Sustainable Health
    Health information you can act on, honest about how sure it is
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